Today we’re joined by Jaslyn Law of the EWMBA 2020 program and we start off discussing her undergraduate and Master’s degree at Stanford in Environmental and Earth Sciences. We learn about her work on geographic information systems (GIS) in the Bay Area and then pivoting to data-driven analytical marketing roles.
We continue to discuss how far biddable online marketing has come and the traceability of paid marketing results for large corporations versus small players. We then hear about why she is at her current position as Digital Marketing Manager at LinkedIn.
We finally get to hear about Jaslyn’s family’s organic mushroom farm in Sonoma County called Gourmet Mushrooms, which just celebrated their 40th year! You can find their brand of organic mushrooms under the brand name Mycopia at stores like Whole Foods, Costco, and Safeway. We discuss her thoughts on her future career either with the family farm or elsewhere. And, lastly, we get more into mushrooms, because who doesn’t love mushrooms!